Services
Everything a consumer brand needs, under one roof.
We operate brands end to end. Partners work with the same team from first concept sketch through repeat purchase reporting.
Brand development
4–9 monthsCategory research, naming, verbal and visual identity, packaging architecture and photography direction. We build brands that read as premium on a shelf and on a phone, then document them so they can be run at volume.
Positioning and price-tier strategy
Identity, packaging and label systems
Brand guidelines and asset library
Product sourcing
OngoingFactory identification and audit, specification writing, sampling, tooling and landed-cost modelling. We keep dual-sourced lines on our core SKUs so a single port delay never empties a shelf.
Supplier vetting and on-site audits
Sample rounds and quality tolerances
Freight, duty and landed-cost planning
Direct-to-consumer retail
Always onOwned storefronts, merchandising, customer service and lifecycle email run by our Sheridan team. Every brand shares the same fulfilment backbone, so a new line launches with next-day shipping from day one.
Storefront design and merchandising
Fulfilment, returns and support
Retention, subscription and bundling
E-commerce operations
Monthly cadenceDemand planning, inventory financing, pricing and channel management across owned sites and third-party marketplaces. Reporting is unit-economics first: contribution margin per SKU, not vanity revenue.
Forecasting and reorder discipline
Channel and marketplace management
Margin reviews by SKU
Brand acquisition
By inquiryWe acquire small consumer brands with proven repeat purchase and honest products, then take over operations so founders can step back cleanly. Deals are self-funded and typically close in under ninety days.
Diligence on product, margin and reviews
Transition plan for team and suppliers
Long-term ownership, not resale
Process
From first sample to steady reorder.
Assess
Two weeks reviewing the category, the margin and whether the product deserves to exist.
Build
Brand, packaging and first production run, with a small retail test before committing volume.
Launch
Storefront, photography and fulfilment go live together on a fixed date.
Operate
Monthly margin review, reorder planning and slow, deliberate line extension.
Tell us what you are building.
Send the product, the numbers and the problem. We answer within two business days.